UULE is a Google Search URL parameter that encodes a location (city, neighborhood, or GPS coordinates) so Google returns results as if the search came from there. It’s base64-encoded and comes in two main flavors: one based on Google’s “canonical” place names (Ads Geo Targets) and another based on GPS coordinates

Sometimes yes, sometimes no.

• Use UULE when you need to pinpoint a specific place (e.g., a neighborhood in a big city) or reproduce a client’s exact local SERP from another region.
• But UULE can misrepresent proximity-sensitive local packs if you only target “the city” instead of precise points—Google treats implicit (“tacos”) vs explicit (“tacos costa mesa”) geo-queries differently, so a single city-level UULE may not mirror what real users see across the city. Track multiple coordinates per market for better accuracy.
• For many spot checks, a local IP (residential proxy/VPN) plus gl/hl is good enough; for scalable tracking, consider SERP APIs that accept GPS coordinates (they handle UULE or equivalent for you).

1. Generate a UULE for your target place using a reputable generator.
2. Append it to a Google URL with your query, plus gl (country) and hl (language).

or just use this page

• Pick the right granularity: use multiple UULEs (different coordinates) across large cities; compare implicit vs explicit geo queries.
• Pair UULE with gl + hl to align country/language.
• Use local IP when possible; UULE isn’t a silver bullet if your IP screams “elsewhere.”
• For scale, use APIs (e.g., pass GPS) instead of hand-building URLs. 

Short answer: test multiple points inside the same city (a “neighborhood grid”), not just one city-level location.

How to do it

1. Pick 4–8 coordinates that cover the city (north, south, east, west, downtown, suburbs).
2. For each point, run the same query with a UULE (exact location), and also set gl (country) and hl (interface language). Local packs are proximity-sensitive, so one city-level check is not enough.
3. Compare the local pack/map results across points; track both implicit (pizza) and explicit (pizza brooklyn) queries.

4. Tip for accuracy: use a true local IP when possible; UULE alone can’t perfectly mimic what a nearby searcher sees. For reliable city/area targeting at scale, use Multilogin’s built-in residential proxies and run your checks from genuinely local IPs.

• gl = country hint/boost. Two-letter country code (e.g., gl=us). It nudges results toward that country. (Documented in Google’s Programmable Search docs.)
• hl (often confused with “cl”) = interface language (e.g., hl=en, hl=ru). It affects UI language and can influence results language.uule = base64-encoded precise location (neighborhood/city/GPS). Use it to emulate being in a specific place.

You can approximate results by adding uule (location), gl (country), and hl (language) to your URL. This is fine for directional checks, but it won’t perfectly reproduce proximity-driven local packs—IP and exact user location still matter.

If you need high confidence (client reporting, competitive tracking), switch to a true local IP. Multilogin’s all-in-one antidetect browser + built-in residential proxies lets you run those checks from the right city—no external proxy juggling—and it’s tested daily across 50+ sites.