How to use Multilogin for online advertising
- Discover how you can protect your ad accounts on platforms like Google and Facebook from suspensions
- Find out tips and tricks on multi-serving ads and verification for your own and competitors’ campaigns
Paid ads are in many ways the lifeblood of e-commerce and an essential tool in any online business’ arsenal. From Google to Facebook, LinkedIn to Bing and more, there are huge opportunities out there to target and retarget very specific audiences – but it’s not without risks.
If you’re reading this page, you’re likely one of the many advertisers who has experienced their ad accounts being suspended, as internet giants find increasingly meticulous methods of detecting multiple accounts. Keep reading to find out how you can keep your accounts protected from bans.
How Multilogin helps online advertisers
Separated browser environments
Create and manage thousands of completely separated virtual browser profiles that do not leak data, history or information between each other
Native browser fingerprints
Rather than suspiciously blocking sites from reading your fingerprint, Multilogin replaces it with a completely native new one that appears as a genuine separate device
Automate manual processes
Use automation to quickly create, change and delete accounts in bulk, carry out manual routine tasks, manage ads and more
One-click account creation
Scale fast by creating an account in a matter of seconds, and use tools such as CookieRobot to build your account history automatically
Specialist, multilingual support
Enjoy in-app live chat support in English, Russian and Chinese and over 60 specialist written and video guides in our Knowledge Base
In depth: How does paid advertising work and what are the risks?
What is paid advertising?
Paid advertising is the more powerful partner to organic social posts for an online business. It involves bidding in real-time auctions on your chosen platform – albeit behind the scenes – to have your ad shown in a particular place and for a particular audience. The opportunity comes from segmentation opportunities, whether that’s to show to people using particular search terms, or on some to show to particular demographics with certain interests or behaviors.
What causes ad accounts to be banned or suspended?
Now onto the problematic area: accounts bans or campaigns suspensions are rife in online advertising, often with little or no explanation given. All large platforms have deeply sophisticated algorithms to detect when multiple accounts are being run from the same device or are linked: this could be through something obvious like your IP, right through to something like an unrealistic account history or something as small as a mismatch between the types of fonts that should be available on your device.
How can you make your paid advertising campaigns a success?
While there’s no one-size-fits-all route to getting good results from your campaigns, there are certainly a number of strategies it’s worth employing. First up, the more you show an audience your product or service, the greater the probability of conversion – so you ideally need multiple ad accounts to increase your chances of similar placements when bidding.
Likewise, it’s important to get as much visibility over your campaigns as possible. With multiple browser profiles with different devices or geolocations, you can emulate different viewers to verify ad targeting and placement. Not only that, but you can gain valuable insight into what your competitors are targeting.
How can you stop ad account bans?
There are two important elements here: firstly, don’t hide; secondly, appear natural.
If at first you attempt to block platforms from understanding your online identity, that is an immediate red flag that something suspicious is going on. They need to be able to read your fingerprint – and that is where our second point comes in.
Multilogin deliberately creates fully natural, native-appearing device profiles that do not block platforms from reading them, but rather appear as a true separate device down to the smallest detail. That way, your accounts appear as genuine, no matter whether they come from one single device or are managed around the world.