How to use Multilogin for e-commerce & dropshipping
The market for e-commerce is almost unlimited, but to be able to capture that depends on being able to securely run multiple storefronts and brands.
That's a big challenge, because major platforms like eBay and Amazon have ever-more sophisticated ways of detecting multiple merchant accounts.
We explore how Multilogin helps you overcome these barriers to seize almost unlimited opportunities worldwide.
Run multiple stores
Grow your reach by running multiple merchant accounts on e-commerce platforms.
Ring-fence your distinct brands
Protect your brand identities by ensuring each comes under its own merchant.
Automate lengthy tasks
Easily automate time-consuming tasks in key areas like fulfilment.
Share profiles in teams
Work with teams from anywhere worldwide by sharing your profiles.
In-depth: How do successful e-commerce and dropshipping companies work?
E-commerce is buying or selling products or services over the internet. For many, this is largely through third-party marketplaces and platforms such as Amazon, eBay or Facebook, or through directing leads to their own sites supported either by plugins like WooCommerce or hosted on platforms like Shopify.
The fields an e-commerce business could cover are almost completely unlimited and likewise for the targeting; some will target specific niches and attempt to break through in that niche in multiple markets, while others may target multiple niches in specific markets – or, just as commonly, a combination of the both.
Original e-commerce is what likely comes to mind first when you think about online retailing: it’s a traditional model of either producing your own products which you then sell or, in a wholesale fulfillment model, purchasing a large inventory of products which you then store, market and fulfil orders from in-house.
Dropshipping, on the other hand, means you do not keep the inventory in stock yourself. Instead, you advertise the products for sale, accept the orders from the customers and then pass those orders on to the party who does hold the inventory – perhaps another retailer, a manufacturer or a fulfilment center. This requires careful organization, but it is a popular way to get started in e-commerce due to its low overhead costs.
The online retail sector has boomed throughout the coronavirus pandemic, but while this has a been an enormous opportunity for many, it does mean that the marketplace is becoming ever-more crowded.
For many sellers, then, the key to making money from e-commerce is to spread yourself across multiple fronts by opening multiple online storefronts.
This gives you more opportunities to place your products in front of your customers, as well as to target different sectors with different branding. It also means you can expand your full product range without compromising your brand – if you add products from an unrelated sector, you don’t need to try to fit them all into one brand.
While an online-only retail model eliminates some of the risks of traditional brick-and-mortar stores, particularly in start-up costs, it does have some significant dangers of its own that it’s important to protect against. If you’re running multiple e-commerce accounts, you run the risk of platforms like eBay, Facebook and Amazon banning your accounts. If they are detected as originating from the same user, they will automatically be flagged as suspicious and suspended. That detection can come from something a simple as a mismatch of geographical location or an unrealistic account history.
So how do you stop account bans? The best way is to protect against them with a tool like Multilogin that provides you with hundreds of completely segregated virtual browser profiles. Instead of blocking platforms from reading your ‘fingerprint’ – an instant sign of suspicious behavior – platforms read your profiles as native, real fingerprints as if they were separate devices.
How do we help dropshipping and e-commerce sellers
- Separated browser environments
- Native browser fingerprints
- Automate manual processes
- One-click account creation
- Specialist, multilingual support
Create and manage thousands of completely separated virtual browser profiles that do not leak data, history or information between each other.
Rather than suspiciously blocking sites from reading your fingerprint, Multilogin replaces it with a completely native new one that appears as a genuine separate device.
Use automation to quickly create, change and delete accounts in bulk, carry out manual routine tasks, manage ads and more.
Scale fast by creating an account in a matter of seconds, and use tools such as CookieRobot to build your account history automatically.
Enjoy in-app live chat support in English, Russian and Chinese and over 60 specialist written and video guides in our Knowledge Base.
CEO at Fubee Media