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Multilogin | Affiliate Marketing for Fitness and Health Guide

Your guide to affiliate marketing for health and fitness products

From gym equipment and supplements to antiperspirants and cold medicines, we collectively spend a huge amount of money on health and fitness each year.

And while some niches rise and fall in popularity, health and fitness are consistent. People have been working out and keeping fit for thousands of years.

That means there are plenty of opportunities for affiliate marketing.

So how can you get started with affiliate marketing in the health and fitness industry?

Let’s find out.

What are health and fitness affiliate programs?

Health and fitness brands use affiliate programs to generate referrals from affiliates (third-party marketers). The brand creates a trackable affiliate link that the affiliate uses to promote the brand’s products and services. The affiliate is rewarded with a commission on sales they generate.

How to choose a health and fitness affiliate program

There are a vast number of affiliate programs in this niche.

Some can make you a lot of money while helping your audience live healthier and happier lives. Others are almost outright scams that will rip off your audience and kill your reputation at the same time.

So how do you know which health and fitness affiliate programs to choose?

Here are a few tips to help you narrow in on the best options.

Check out our in-depth guide for more information on how to choose the best affiliate programs.

High-profile influencers

One of the easiest ways to find lucrative and reputable fitness affiliate programs is to check out which products high-profile health and wellness influencers promote.

Influencers depend on their personal brand to make money. Their brand is their product.

So they have to be super-careful about which affiliate programs they promote.

That means the products influencers promote are generally from trustworthy and safe merchants.

Balance of conversions and commission

The best affiliate marketing products offer a reasonable commission per sale and conversion rate. Avoid focusing all your efforts on high-commission products that are hard to sell.

For example, a high-ticket affiliate product that pays $100 per sale might sound like a money maker. But you’ll struggle to make significant profits if you need to spend $99 on marketing per sale.

Use affiliate networks

Affiliate networks can help you find hundreds of merchants and thousands of products. They act as a middleman between merchants and affiliates.

The biggest benefit of using a network is the stats you’ll be able to access before promoting an affiliate program. You can see average earnings per click (EPC), commissions, conversion rates, and other important metrics.

Some networks also provide a dedicated affiliate manager to help you make the most of the programs you join.

Check out our list of affiliate marketing marketplaces to discover the best networks in 2023.

3 best affiliate programs for health and fitness

We’ve covered the basics of choosing a health and fitness affiliate program. Now let’s look at the types of programs and offers you can promote.


Fitbit is one of the biggest names in fitness wearables. Its affiliate program pays 3% on sales, which is low compared to some affiliate marketing fitness programs. But the brand has significant name recognition, which can make it easier to sell.

Market Health

Market Health is an established affiliate marketing health program with a wide range of products across several categories. You’ll find everything from skincare to testosterone boosters with a mix of CPA and CPS payouts.

Physician’s Choice

Physician’s Choice is a well-known supplier of probiotics and health supplements. It sells everything from weight loss and sleeping aids to beauty and skincare.

The commission on all products is 20%. But there is also a 20% commission on all recurring sales. So if somebody clicks your link and buys the same probiotic supplement every month, you’ll have a 20% commission on all those sales.

Where to promote health and fitness affiliate programs

Affiliate marketing is the best way to monetize a blog. But blogging isn’t the only way to promote fitness affiliate programs.

You can promote affiliate offers wherever your target audience is most active on the internet.

Social media can be a great place to reach people organically and with paid marketing.

For example, TikTok has a large health and fitness community and is a great place to build an organic following. Facebook Ads is still the best advertising platform for audience targeting and getting your affiliate offer in front of the right people.

You can also achieve great results with YouTube affiliate marketing. Even before the pandemic, health and fitness content was becoming increasingly popular on the platform.

affiliate marketing fitness and health statsImage Source

With home workouts taking off due to COVID-19 lockdowns, the YouTube audience for health and fitness content has grown massively over the last few years.

There are plenty of options when it comes to promoting your affiliate links. You can maximize your reach and earnings potential by covering multiple platforms.

Health and fitness advertising regulations

Even though you’re not selling health and fitness products directly, you must abide by Federal Trade Commission (FTC) regulations. This is especially important if you promote weight loss pills, sports medicine, and fitness supplements.

You’ll also need to consider the rules of the platforms you use to promote your affiliate offers.

For example, Meta restricts what you can claim in health and fitness ads. This includes making people feel bad about their weight, and the use of before and after photos:

affiliate marketing fitness and health examplesImage Source

Make sure you know the platform guidelines before you create a campaign. Otherwise, you risk your ads getting banned and your account being suspended.

Make money by helping people get healthy

Health and fitness is a good option if you’re looking for a niche for your affiliate business. There are a massive amount of sub-niches with thousands of products to promote.

Whether you choose exercise bikes or fitness apparel, you need to cover multiple channels and platforms to reach a large audience. That means running multiple social media accounts and advertising accounts.

Visit our dedicated affiliate marketing use case page to learn how Multilogin can help you grow your affiliate business and minimize the risk of account bans.