How to run multiple ad campaigns on Facebook
NOVEMBER 22, 2022 | USE CASES
Creating Facebook ads is one of the most powerful ways to grow your business through marketing. With the help of Facebook's sophisticated algorithm, you can set up multiple ad campaigns at the same time. You can do so by creating different ad sets, each with its own target audience and objective.
Due to its wide reach, Facebook has become a favorite platform among many marketers. 34.1% of the global population over the age of 13–a total of 2.11 billion people–can be reached on the platform.
This is why many organizations’ content marketing strategies involve Facebook. Often, these strategies include running multiple Facebook ad accounts to serve ads to the same audience multiple times.
In this article, you will discover how to run multiple Facebook ad campaigns effectively with guaranteed no-ban results.
Creating separate ad sets within a single campaign
The easiest way to run multiple Facebook ads is to create separate ad sets within a single campaign. This will allow you to target different audiences and test different ads against each other. Ideally, you should have three to five ad sets per campaign.
In essence, ad sets are groups of ads with similar settings for when, where, and how they are displayed. The choices you make at the ad set level apply to all the ads in the set. Ad set options allow you to specify demographic information about your audiences, such as their location, gender, and age.
Creating multiple ad campaigns can get expensive, especially for businesses just starting out, so combining them is a viable option for those who want to save on marketing budgets.
Avoiding audience overlap
One of the risks of running multiple Facebook ad campaigns is audience overlap. It's not worth your time or money to run two or more ad sets that compete with one another for the same audience's attention.
Around 70% of respondents to Kantar's market analysis claim users see the same ads over and over again, while only 11% claim that they enjoy the content of the ads.
Running affiliate marketing Facebook ads in itself is already costly, but in these situations, you may end up paying for your ads to run against each other, which can adversely affect your advertising results. This can lead to wasted advertising dollars and reduced effectiveness.
Audience overlap can be a big problem, but it’s not impossible to avoid. Limit the number of campaigns you run at once and use different targeting criteria for each campaign to avoid this risk. Make sure to use different ads for each campaign as well to ensure that the algorithm knows what audience you are targeting.
Minimizing your risk score
Being banned by Facebook is a real risk for those running multiple campaigns on the social media platform. However, there are ways to protect yourself and avoid this fate.
It is important to understand why Facebook may ban you. A Facebook Ad Account and Business Manager have an associated "risk score," which reflects your trustworthiness in Facebook's algorithm.
Running multiple Facebook ads can be challenging, but here are four tips to minimize your risk score:
1. Always use different interests and demographics for each campaign - Facebook is strict about allowing multiple campaigns with the same interests, demographics, or even the same ad creative.
2. Keep your campaigns tightly focused - Restrict your campaigns to promoting only one product or service at a time. This will ensure that your ads are relevant to the audience’s interests and demographics.
3. Avoid payment issues - It is important to maintain up-to-date payment information and to ensure that there are no outstanding payments.
4. Only launch ads from one IP address - You should only publish ads from one IP address for every Facebook ad account in order to avoid being flagged by Facebook's security system.
Advantages of running multiple Facebook ad campaigns
There are a lot of different factors to consider when advertising on Facebook. You need to think about your target audience, what you’re trying to achieve with the ads, and how much you’re willing to spend.
But even after you’ve nailed all that down, you still have another decision to make: should you run just one Facebook ad campaign or multiple campaigns?
Here are four reasons why you might want to consider running multiple Facebook ad campaigns:
Target and lock different audiences
One of the benefits of running multiple Facebook ad campaigns is that you can target different audiences with each one. This allows you to reach more people, and it also helps you to tailor your ad campaigns specifically to each audience.
Test different messages
By running multiple ad campaigns, you will have the opportunity to evaluate the effectiveness of different messages. This allows you to see which messages perform better, and it also helps you to find the right tone for your ads without affecting your other campaigns.
Experiment with different ad formats
You can also experiment with different ad formats, such as image, video, carousel, instant experience, and collection, when you run multiple Facebook ad campaigns. This allows you to find the most effective format for your ads, and it also helps you to learn which formats work best for your target audience.
When you want to tailor more than one product
Do you offer multiple products? Then it's best to create separate Facebook ad campaigns. This will help you target your audience more effectively and ensure that your ads are relevant to people who might be interested in buying your products.
Creating separate Facebook ad campaigns for each product or target market can be a lot of work, but it's often worth it in the end.
If you are currently running a campaign and have a second objective, it is best to run a separate campaign to avoid confusing the algorithm and your users. Your Facebook ads will be shown to users who are most likely to take the action you set as your objective.
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