10 Best Affiliate Programs for Gambling and Betting Niches (2025)

Author Joanna Ok.
28 Mar 2025
7 mins read
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The gambling and betting niche is one of the highest-paying verticals in affiliate marketing, offering massive commissions, recurring revenue, and global opportunities. With millions of online gamblers worldwide, affiliates have an endless stream of potential leads—but the competition is fierce, and the industry is heavily regulated.

To succeed, affiliates must choose the right programs, track performance, avoid bans, and optimize traffic sources. Whether you focus on casino promotions, sports betting, or poker networks, having a strong affiliate partnership can make or break your success.

This guide explores the 10 best gambling and betting affiliate programs, how they pay, and how you can scale your earnings while staying undetected using Multilogin.

Why Promote Gambling & Betting Affiliate Programs?

Many top-performing affiliates choose gambling and betting because of:

  • High CPA Payouts – Some programs pay $100 – $500+ per player.
  • Revenue Share Models – Earn a percentage of players’ lifetime losses.
  • Multiple Monetization OptionsSmartlinks, CPA, RevShare, hybrid deals.
  • Recurring Income – Some players bet for years, creating passive income.
  • Global Reach – Players from Europe, Canada, Latin America, and Asia generate huge revenue.

However, gambling affiliates also face challenges, such as:

  • Strict advertising rules – Facebook, Google, and TikTok have strict gambling ad policies.
  • Account bans – Ad platforms and affiliate networks flag affiliates for multi-accounting.
  • Payment restrictions – Some networks require longer payment cycles or hold commissions.

To scale successfully in this niche, affiliates need the right tools—especially an antidetect browser like Multilogin to manage multiple accounts safely and bypass restrictions.

Below is a detailed review of the 10 best gambling and betting affiliate programs to help you maximize your earnings.

1. Pin-Up Partners 

Pin-Up Partners is the official affiliate program of Pin-Up Casino and Pin-Up Bet, two globally recognized gambling platforms.

Why Join Pin-Up Partners?

  • Revenue share up to 50% (no negative carryover).
  • CPA deals up to $450 per player.
  • Hybrid models (CPA + Revenue Share) available.
  • Supports multiple GEOs, including Europe, CIS, and LATAM.
  • Instant payments and real-time tracking system.

Who Should Promote Pin-Up Partners?

  • Affiliates with casino & betting traffic.
  • Influencers running sports betting YouTube channels.
  • Webmasters with SEO-optimized gambling blogs.

Best Traffic Sources

  • Google SEO & betting forums.
  • Social media (Telegram, TikTok, and Instagram).
  • PPC on Google Ads & Bing Ads (geo-dependent).

2. 1xBet Affiliates

1xBet is a household name in online betting, available in 50+ languages and operating in over 100 countries. It features sports betting, live casino, virtual sports, and poker.

Why Join 1xBet Affiliates?

  • Revenue share up to 40%.
  • CPA commissions up to $400 per player.
  • No negative carryover (each month starts fresh).
  • Huge variety of betting markets and casino games.

Who Should Promote 1xBet?

  • Affiliates targeting global audiences.
  • Influencers promoting multi-language betting sites.
  • Website owners focusing on sports betting tips.

Best Traffic Sources

  • Native advertising networks (Taboola, MGID).
  • Social media (Facebook groups, Twitter betting accounts).
  • YouTube & Twitch gaming streams.

3. BetWinner Affiliates 

BetWinner is a well-established betting brand that offers high player retention and competitive commission rates.

Why Join BetWinner Affiliates?

  • Revenue share up to 50%.
  • CPA commissions up to $300 per player.
  • Hybrid commission models (CPA + Rev Share) available.
  • Supports traffic from Asia, Europe, and Africa.

Who Should Promote BetWinner?

  • Affiliates running hybrid sports & casino campaigns.
  • Marketers using push ads & pop traffic.
  • Social media influencers in betting niches.

Best Traffic Sources

  • Sports blogs & betting prediction sites.
  • Reddit & Discord gambling communities.
  • Google Ads & Microsoft Ads (Bing).

4. GG.Bet Affiliates 

GG.Bet specializes in eSports betting, making it one of the best programs for affiliates targeting gamers and Twitch audiences.

Why Join GG.Bet?

  • Revenue share up to 50%.
  • Focused on eSports (CS:GO, Dota 2, LoL, Valorant).
  • Exclusive promotions for affiliates.
  • Twitch & gaming influencer-friendly.

Who Should Promote GG.Bet?

  • YouTubers and Twitch streamers in the gaming & betting niche.
  • Affiliates promoting eSports betting communities.
  • Influencers running Discord gaming servers.

Best Traffic Sources

  • Gaming websites & blogs.
  • Social media (TikTok, Twitter, Discord).
  • Twitch & YouTube eSports streams.

5. Betfair Affiliates

Betfair is a premium sportsbook and betting exchange, known for attracting high-stakes gamblers and professional bettors.

Why Join Betfair Affiliates?

  • Revenue share up to 35%.
  • Multi-product commissions (sportsbook, casino, poker, exchange).
  • Top-tier player retention and lifetime value.
  • Advanced tracking & reporting system.

Who Should Promote Betfair?

  • Affiliates targeting professional gamblers.
  • High-end sports betting websites.
  • VIP tipster groups & private communities.

Best Traffic Sources

  • High-value sports betting blogs.
  • PPC & search engine traffic.
  • Private betting forums & communities.

6. Stake Affiliates

Stake is a crypto-based gambling platform, allowing players to bet using Bitcoin, Ethereum, and other cryptocurrencies.

Why Join Stake Affiliates?

  • Revenue share up to 50%.
  • Crypto payouts available (BTC, ETH, USDT, LTC, XRP).
  • Supports global traffic without geo-restrictions.
  • No minimum payout threshold.

Who Should Promote Stake?

  • Affiliates in the crypto & blockchain niche.
  • Influencers running crypto betting Telegram channels.
  • Website owners focused on crypto casino reviews.

Best Traffic Sources

  • Twitter & Reddit crypto communities.
  • YouTube reviews & Twitch gaming.
  • Telegram groups focused on crypto gambling.

7. Unibet Affiliates

Unibet is a trusted European sportsbook and casino, offering high retention rates and quality leads.

Why Join Unibet Affiliates?

  • Revenue share up to 40%.
  • Strong brand recognition in Europe.
  • Multi-product platform (casino, sports, poker, bingo).

Best Traffic Sources

  • European betting blogs.
  • SEO-driven traffic & PPC campaigns.
  • Email marketing & retargeting ads.

8. Bet365 Affiliates

Bet365 is one of the biggest betting brands worldwide, offering a variety of sports betting and casino products.

Why Join Bet365 Affiliates?

  • Revenue share up to 35%.
  • Strong brand trust & high player retention.
  • Localized support in multiple languages.

Best Traffic Sources

  • SEO-driven betting content.
  • PPC & search engine traffic.
  • Social media influencers in sports betting.

9. 22Bet Affiliates

22Bet is a growing brand offering up to $500 CPA per player.

Why Join 22Bet?

  • High CPA payouts & hybrid commission models.
  • Multi-language support for international traffic.

Best Traffic Sources

  • Google Ads & Facebook Ads.
  • Social media betting pages.
  • Email marketing campaigns.

10. PoshFriends

PoshFriends focuses on high-end VIP casino traffic.

Why Join PoshFriends?

  • Revenue share up to 45%.
  • Exclusive VIP casino promotions.
  • Personalized support for high-value affiliates.

Best Traffic Sources

  • Luxury casino review sites.
  • Influencer marketing for VIP bettors.
  • Private betting communities.

How to Scale Gambling & Betting Affiliate Marketing with an Antidetect Browser

Running gambling affiliate campaigns on platforms like Facebook, Google, and TikTok can be challenging due to strict advertising rules. Many affiliates face account bans, tracking issues, and payout restrictions.

This is where an antidetect browser like Multilogin helps.

Why Use Multilogin for Gambling Affiliate Marketing?

  • Prevents multi-account bans when running ads for gambling offers.
  • Avoids tracking and fingerprinting by affiliate networks and ad platforms.
  • Allows safe scaling of gambling campaigns across different traffic sources.
  • Supports international campaigns without geo-restrictions.

Multilogin helps gambling affiliates run multiple accounts, scale offers, and protect their earnings without detection.

Want to Scale Your Affiliate Campaigns Without Risk? Get Multilogin Now!

Frequently Asked Questions About Best Affiliate Programs for Gambling

Is gambling affiliate marketing legal?

Yes, gambling affiliate marketing is legal in most countries. However, rules vary by region, so always check the laws of the target GEO before promoting betting offers.

Programs like 22Bet Affiliates, Pin-Up Partners, and 1xBet Affiliates offer some of the highest payouts, with CPA commissions up to $500 per player and revenue share up to 50%.

The most effective traffic sources include:

  • SEO & content marketing (casino review websites, betting blogs).
  • Paid advertising (Google Ads, Facebook Ads, TikTok Ads).
  • Social media & influencer marketing (YouTube, Twitch, Telegram, Reddit).

To avoid bans on platforms like Google, Facebook, and TikTok:

  • Use an antidetect browser like Multilogin to manage multiple accounts safely.
  • Follow advertising guidelines for each platform.
  • Use landing pages instead of direct affiliate links.

Run native ads and push traffic, which are more gambling-friendly.

To avoid bans on platforms like Google, Facebook, and TikTok:

  • Use an antidetect browser like Multilogin to manage multiple accounts safely.
  • Follow advertising guidelines for each platform.
  • Use landing pages instead of direct affiliate links.

Run native ads and push traffic, which are more gambling-friendly.

Final Thoughts

Gambling and betting affiliate programs offer some of the highest commissions in the industry, making them a great niche for affiliates who know how to drive traffic.

However, running gambling campaigns on Facebook, Google, and TikTok can be risky. That’s why experienced affiliates use Multilogin to safely manage multiple accounts, bypass tracking, and scale their offers without bans.

Run Multiple Accounts Without Bans or Blocks

Get a secure, undetectable browsing environment for just €3.99.

  • 3-day trial 
  • 5 cloud or local profiles 
  • 200 MB proxy traffic 

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