How to get paid to be on Facebook is a question more people are asking as Facebook continues evolving from a social platform into a creator economy powerhouse. Whether you’re a small content creator, affiliate marketer, live streamer, or online seller, Facebook offers multiple paths to monetization—if you know where to look and how to stay compliant.
This comprehensive guide explains every viable way to get paid on Facebook, what follower and view thresholds you must meet, how to protect your earning accounts from shadow bans, and how advanced tools like Multilogin give you an unfair advantage in scaling income.
Let’s get into it.
How Facebook Pays Creators and Businesses
Monetization on Facebook is no longer limited to big influencers or media companies. Facebook has rolled out a range of monetization tools to help everyday users and small businesses earn from their content or audience.
Here are the primary ways Facebook pays users in 2025:
Facebook Reels Monetization
Facebook Reels is one of the fastest-growing income opportunities. Through in-stream ad overlays, performance bonuses, and brand integrations, creators can earn money directly from video content.
Meta has updated its Reels Play Bonus program and shifted to a performance-based model. This means instead of fixed payouts, creators now earn based on engagement, watch time, and ad interactions.
Eligibility varies, but you’ll typically need a solid history of original content and growing page engagement.
In-Stream Ads for Videos
Long-form videos (over one minute) can include mid-roll or pre-roll ads if your page meets specific thresholds. Facebook shares ad revenue with you based on impressions and watch time.
To qualify, you need:
- A minimum of 10,000 followers
- 600,000 total minutes viewed in the last 60 days
- Five or more active video uploads
In-stream ads offer scalable income once you build consistent viewership.
Facebook Stars
Stars are Facebook’s micro-tipping feature. Fans buy Stars and send them during your live videos or on eligible video posts. For each Star received, you earn $0.01.
While the payout per Star may seem small, streamers with dedicated audiences often accumulate thousands of Stars per session. Stars also build community loyalty and can supplement larger monetization efforts.
Subscriptions
Subscriptions allow you to offer exclusive content, badges, and perks to paying fans. It’s Facebook’s version of a Patreon-style recurring income model.
You must meet the following eligibility criteria:
- 10,000 followers OR 250+ return viewers
- 50,000 post engagements OR 180,000 minutes watched in the past 60 days
This method is ideal for creators with loyal audiences or community-driven content niches.
Affiliate Marketing via Facebook Pages
Affiliate marketing on Facebook remains a powerful income stream. You promote third-party products and earn commission per sale or click-through.
This model works well when:
- You have multiple niche pages
- You post Reels or carousel content with strong call-to-actions
- You track conversions through UTM links
To scale this approach safely, use tools like Multilogin to run and manage multiple accounts without risk of detection or bans. You can explore our full guide on creating multiple Facebook accounts to maximize reach and earnings.
Facebook Marketplace and Shops
If you sell physical or digital products, Facebook Marketplace and Shops are powerful platforms for commerce. Marketplace is best for local selling, while Shops allow for branded, catalog-style eCommerce.
However, Facebook is strict with seller behavior. Many users have had their selling privileges revoked without warning.
Read our guide on how to avoid Facebook Marketplace bans to protect your selling accounts and avoid sudden income disruptions.
Branded Content and Partnerships
Even without native monetization, you can still earn by partnering with brands for shoutouts, product placements, sponsored Reels, or reviews.
Most brands look for:
- Consistent content output
- Niche relevance
- Audience engagement (not just size)
Use your Facebook Page insights to pitch value-based deals, even with under 10,000 followers.
How Many Followers on Facebook to Get Paid?
Not all Facebook monetization tools require a large following, but many do. Here’s a breakdown of the minimum requirements for various features:
- In-Stream Ads: Requires 10,000 followers
- Subscriptions: Requires either 10,000 followers or 250+ return viewers and engagement thresholds
- Reels Bonuses: No fixed follower count, but performance metrics matter
- Affiliate Marketing: No limit, but engagement boosts conversions
- Stars: No set follower minimum; based on content eligibility
So, how many followers on Facebook to get paid? The answer depends on the monetization path. But 10,000 is the golden threshold that unlocks most ad and subscription features.
Still growing your audience? Run multiple pages in parallel, each focused on a specific topic. Use Multilogin to manage them without risking detection.
How Many Views Do You Need to Get Paid on Facebook?
Just as follower count matters, so does your content’s performance. Here are view-based requirements to access key monetization programs:
- Reels Monetization: Typically requires 100,000+ views per month (varies by region)
- In-Stream Ads: Requires 600,000 total minutes watched over the last 60 days
- Subscriptions: Requires high return viewership and watch time
- Stars: Not strictly view-based, but consistent video uploads boost eligibility
If you’re asking how many views to get paid on Facebook, aim for sustained performance across multiple uploads—not just one viral hit.
Consistency beats virality. And if you’re automating or scaling page growth, remember: managing multiple profiles from a single IP can trigger bans.
Avoid this with our proxy browser setup for Facebook, which isolates accounts and keeps your infrastructure safe.
Why You Might Not Be Getting Paid—Even with Views or Followers
Many creators meet Facebook’s view and follower thresholds, yet never see a dime. Here’s why:
Shadow Bans and Invisible Posts
Shadow bans occur when Facebook suppresses your content without notifying you. Your reach plummets, and your content won’t show in feeds—even though everything looks normal on your dashboard.
Shadow bans can be triggered by:
- Excessive link posting
- Spammy behavior
- Violation of content policies
- Repetitive actions across multiple accounts
Monetization Policy Violations
Facebook has strict rules for monetized content. You could be earning millions of views, but if your content is flagged as:
- Reused
- Clickbait
- Low-quality or misleading
- Policy-violating (e.g., violent, adult, unoriginal)
You won’t qualify for payouts.
Always review the Monetization Eligibility Standards in Creator Studio before applying for any payout program.
Multi-Account Mismanagement
Running multiple pages from a single IP or device can flag your account. Facebook’s detection system is aggressive and often suspends accounts it believes are connected to banned or suspicious activity.
Protect yourself by using Multilogin, which allows you to create isolated browser environments and assign different proxies to each Facebook profile. Avoid getting banned on Facebook by acting like multiple real users, not one suspicious operator.
Why Scaling with Multiple Accounts Is the New Strategy
The most successful Facebook earners don’t rely on a single page—they run multiple profiles across different niches. Here’s why that matters:
- It multiplies your chances of hitting a viral trend
- You can A/B test content across niches
- You’re not dependent on a single monetization stream
- It provides backup in case one page gets demonetized or shadow banned
But managing 5–20 pages manually is risky and inefficient without the right tools.
Multilogin makes it easy to create and run multiple Facebook profiles safely. Each profile has its own browser fingerprint and proxy, reducing the chance of detection and bans.
Want to Monetize Multiple Facebook Pages Safely?
Multilogin lets you run multiple accounts without bans—perfect for creators and marketers.
Frequently Asked Questions About How to Get Paid on Facebook
Can I get paid just for posting on Facebook?
Not directly. You get paid through monetization tools like ads, Reels bonuses, or Stars based on engagement, views, and policy compliance.
Is Facebook Reels monetization available globally?
No. It’s rolling out gradually and eligibility varies by country. Performance-based bonuses are replacing fixed payouts.
How can I avoid getting banned from Facebook monetization?
Use high-quality, original content. Avoid spammy practices. If you manage multiple accounts, use a tool like Multilogin to stay under Facebook’s radar.
What’s the best way to grow and monetize fast?
Create multiple pages in targeted niches, post consistently, and use proxy-based browsers to avoid account bans. Affiliate marketing and Reels are the quickest ways to generate early income.
Start Getting Paid on Facebook—The Smart Way
If you’re still wondering how to get paid to be on Facebook, the answer is simple: focus on real value, consistent engagement, and long-term account safety.
Whether you’re building audiences, posting Reels, or managing a fleet of affiliate pages, scaling is only possible when you manage risk.
Multilogin empowers Facebook creators to:
- Create unlimited accounts safely
- Avoid IP bans and shadow blocks
- Scale audiences across niches
- Stay compliant without flying blind
Get started today. Try Multilogin for just €1.99.
