Facebook still pays. The platform has over 3 billion monthly active users, multiple built-in monetization tools, and one of the largest advertising ecosystems on the internet. The question is not whether you can make money on Facebook. It is knowing which method fits your situation — and how to scale it without losing your accounts.
This guide covers the real earning methods on Facebook in 2026: what the requirements look like, what the income ranges actually are, and how creators and marketers using Multilogin’s social media management tools scale multiple pages without getting accounts flagged.
Managing multiple Facebook pages or client accounts? Multilogin cloud phones give each profile an isolated Android identity — real device hardware, persistent sessions, built-in proxies. Plans from €5.85/month.
Facebook Reels: the fastest path to ad revenue right now
Facebook Reels monetization is currently one of the more accessible creator income opportunities on the platform. Facebook pays through in-stream ads embedded in Reels and through performance bonuses in select markets.
Requirements for Facebook Reels monetization:
- 5,000+ followers
- 60,000 total minutes of video watched in the last 60 days
- Located in an eligible country
- Page or profile compliant with Facebook’s Partner Monetization Policies
What you can earn: Income varies significantly by niche, engagement rate, and geography. Creators in English-speaking markets with engaged audiences in finance, health, or business niches consistently earn more per 1,000 views than entertainment or meme content. Realistic ranges run from $1–$10 per 1,000 views, with top performers in high-CPM niches earning considerably more.
The consistency factor: Facebook’s algorithm rewards accounts that post frequently and retain viewers. Posting 3–5 Reels per week consistently outperforms posting 10 in a single day and going quiet. Engagement in the first 30 minutes after posting has a strong effect on distribution.
Facebook professional mode: turning a personal profile into an income source
Professional mode converts a personal Facebook profile into a monetization-eligible creator account without needing a separate Page. It is Facebook’s answer to individual creator monetization.
With professional mode enabled, you can access:
- Reels ad revenue
- Stars (fan payments during live video)
- Subscription income from followers
- Creator performance bonuses where available
Who it works for: Individuals who want to monetize their existing personal network without building a separate Page from scratch. If you already have an active Facebook profile with good engagement, professional mode is a faster path to monetization than starting a brand new Page.
The catch: Professional mode still requires meeting minimum thresholds and complying with all monetization policies. Facebook reviews content actively. Accounts that post repurposed or low-quality content get flagged quickly.
To understand the full payment structure, see the guide on how to get paid on Facebook.
Facebook Pages: building a monetizable asset
Running a Facebook Page in a specific niche is one of the most reliable long-term income models on the platform. Pages earn through ad breaks, brand partnerships, and driving traffic to products or affiliate offers.
In-stream ad breaks require:
- 10,000 Page followers
- 600,000 total minutes of video viewed in the last 60 days
- 5 or more active videos
What the income looks like: In-stream ads pay per 1,000 views. A Page with 100,000 followers in a profitable niche — personal finance, health, home improvement, tech — can realistically earn €500–€3,000+ per month depending on content volume and engagement quality.
Brand partnerships: Pages with 20,000–50,000 highly engaged followers in a specific niche are attractive to brands for sponsored content, often more so than massive Pages with disengaged audiences. Brands pay for relevance and access to specific demographics, not just follower numbers.
Facebook Marketplace: selling without a following
Facebook Marketplace is the most accessible way to make money on Facebook without any audience. You are selling to people who are actively searching in your local area, with no algorithm dependency required.
What sells well on Marketplace:
- Electronics (phones, laptops, gaming equipment)
- Furniture and home goods
- Clothing, especially branded or vintage
- Sports equipment
- Vehicles and auto parts
Dropshipping on Marketplace: Some sellers list items sourced on demand from suppliers, only purchasing once the sale is made. This eliminates upfront stock costs but requires careful inventory and lead time management.
Scaling Marketplace operations: Running multiple Marketplace seller accounts lets you list more inventory across different categories or locations. Each account needs to operate as a separate identity to avoid Facebook’s linking detection. This is where creating multiple Facebook accounts with proper isolation becomes essential.
Facebook Groups: building communities that generate income
Groups create recurring engagement without relying on algorithmic reach. Income comes indirectly through the audience you build:
- Affiliate commissions from product recommendations to group members
- Paid group memberships (Facebook supports this natively)
- Driving traffic to your own products or courses
- Sponsored posts from brands paying for access to engaged niche audiences
The most valuable Groups are tightly niched: first-time homebuyers, freelance graphic designers, vintage watch collectors. The tighter the niche, the more valuable the audience to advertisers and the more willing members are to engage and spend.
Groups that succeed long-term are genuinely useful. They answer real questions, filter spam, and give members a clear reason to stay. Building from zero to monetizable takes time and consistent moderation — there is no shortcut here.
Running Facebook ads: managing client accounts at scale
Facebook advertising is where serious money is for agencies and media buyers. Managing multiple client ad accounts can earn €3,000–€20,000+ per month depending on spend under management and your fee structure.
The challenge: Facebook restricts ad accounts aggressively. An account can be banned for policy violations, suspicious payment methods, or for appearing to share signals with a flagged account. Agencies that lose access to a client’s ad account lose revenue immediately — sometimes without warning.
This is the scenario where Multilogin cloud phones and the antidetect browser directly protect income. Each client ad account runs from its own isolated profile — separate device identity, separate proxy, separate session history. Facebook’s detection system sees each account as a genuinely different advertiser with its own device and usage history.
Each cloud phone runs real Android hardware hosted in the cloud with unique IMEI, Android ID, and MAC address. Persistent sessions mean each profile’s app data and login state carry over between sessions — exactly like a real phone — which keeps account behavior looking natural over time.
See how to get unlimited Facebook ad accounts with Multilogin and create unlimited Facebook accounts without bans. For cloud phone setup specifically for ad management, see best cloud phones for Facebook ads management.
Scaling Facebook income: the multi-account reality
Most people making serious money on Facebook are running more than one account. Multiple Pages in different niches, multiple Marketplace seller accounts, multiple ad accounts for different clients. This is how the economics work at scale.
Facebook links accounts that share device fingerprints, IP addresses, payment methods, or behavioral signals. If accounts are linked, a restriction on one often cascades to the others. That is how agencies lose multiple client accounts at once.
The solution is isolation at the identity level — each account needs its own device with its own usage history, its own proxy, and its own session data.
How to set up Multilogin cloud phones for multiple Facebook accounts:
- Create multiple Facebook accounts with separate identities from the start
- Create one cloud phone profile per account in the Multilogin desktop app
- Assign a unique device model per profile — approximately 30 real Android device types available including Samsung, Google Pixel, Xiaomi, OPPO, OnePlus, Motorola, Honor, and others
- Use the Facebook proxy and antidetect bundle or Multilogin’s built-in residential proxy traffic, with a separate IP matched to each account’s location
- Install the Facebook app fresh from the built-in app store on each cloud phone
- Never access multiple Facebook accounts from the same cloud phone — one profile, one account
For context on what gets accounts restricted: Facebook banned accounts — why it happens and how to prevent it. The earliest warning signal before a formal restriction is usually a Facebook shadow ban — when content stops reaching people silently.
Also worth reading: how to avoid getting banned from Facebook when running multiple accounts.
Multilogin handles both mobile app and web-based Facebook management from the same dashboard — cloud phones for the Facebook app, antidetect browser profiles for web access. Both run from the same desktop interface with no separate tools needed. For the automation side of large-scale page management, see Multilogin’s social media automation tools.
Theme pages: low-cost, scalable Facebook income
Theme pages are niche Facebook Pages that curate content in a specific category — motivational quotes, cooking videos, pet content, sports highlights — without creating original material.
Income comes from:
- In-stream ads on video content once you hit the required thresholds
- Sponsored posts when the page reaches brand-attractive follower counts
- Affiliate links in posts
- Selling the page itself once it has a large, engaged audience
A similar model works on Instagram — see how to make €500/month with Instagram theme pages for benchmarks that apply directly to Facebook.
Running multiple theme pages across separate Facebook accounts requires the same isolation setup as any multi-account operation. One flagged theme page should not cascade to the others.
Practical tips that actually stick
Be consistent before you are big. Facebook’s algorithm rewards regular publishing over burst activity. Two posts per day for 90 days beats 10 posts per day for 10 days, every time.
Engage in the first hour. Reply to comments quickly after posting. Facebook’s early engagement signal has an outsized effect on how widely content gets distributed.
Do not monetize too fast. New Pages and profiles that immediately push affiliate links or ads before building organic engagement get deprioritized quickly. Build the audience first.
Short-form video first. Reels consistently gets more organic reach than static posts in 2026. If you are building a Page from scratch, make Reels your primary content format.
Keep payment methods clean. For ad accounts, use payment methods that have no prior association with restricted accounts. Facebook’s payment fingerprinting catches this quickly.
Protect your highest-earning accounts. If a Page or account is generating real income, run it from a fully isolated cloud phone profile. One ban should not be able to cascade into your entire operation.
Want to earn more on Facebook? Try Multilogin Cloud Phones.
Key takeaways
- Facebook has multiple real monetization paths: Reels ads, in-stream video ads, Marketplace selling, brand partnerships, and group monetization
- Reels is the fastest-growing income channel on the platform in 2026 for creators
- Professional mode lets individuals monetize without a separate business Page
- Agencies and operators running multiple accounts need proper device isolation to protect income — a single ban should not cascade across your entire operation
- Multilogin cloud phones give each Facebook profile a real Android identity: unique hardware identifiers, persistent sessions, and matched residential proxies, managed from one desktop dashboard
- Cloud phones and the antidetect browser run from the same Multilogin platform — no separate tools needed for mobile app and web-based Facebook management
Ready to scale Facebook income across multiple pages and accounts? Multilogin cloud phones and the antidetect browser run from one dashboard — real Android devices, built-in proxies, isolated profiles for every account you manage.
Frequently asked questions About How to make money on Facebook
For in-stream ads on videos: 10,000 followers and 600,000 watched minutes in 60 days. For Reels: 5,000 followers and 60,000 watched minutes. Professional mode and Stars have lower thresholds. Marketplace selling requires no following at all.
Earnings vary by niche, geography, and engagement rate. Rough estimates: $1–$10 per 1,000 views, with high-CPM niches (finance, business, health) on the higher end. Top Reels creators in profitable niches earn several thousand dollars monthly.
Yes — through in-stream ad breaks, brand partnerships, paid subscriptions, and affiliate marketing. Ad break requirements are 10,000 followers and 600,000 watched video minutes in 60 days.
Facebook pays through ad revenue inserted into videos (in-stream ads), not for views directly. You earn a share of the ad revenue from ads shown in your videos.
Go to Creator Studio or Meta Business Suite, navigate to the Monetization section, and check your Page’s eligibility. You need to meet the follower and viewing thresholds and comply with Partner Monetization Policies.
