As eCommerce booms, many entrepreneurs run more than one online store to serve different markets, niches or customer segments. Shopify, one of the most popular eCommerce platforms, is flexible enough to support this strategy.
Whether you want to operate separate sites for different brands, test new products without cluttering your main shop or target international customers with localized pricing, understanding how Shopify handles multiple stores is essential in 2025.
This article answers common questions about Shopify multi‑store setups, explains the costs and benefits, and explores how tools like Multilogin simplify managing multiple admin dashboards through browser isolation.
Can You Have Multiple Shopify Stores?
Yes. Shopify does not limit the number of stores a merchant can own. According to the 2025 guide from LitExtension, merchants can open multiple shops by creating separate Shopify accounts or by upgrading to Shopify Plus to manage up to ten stores under one account. The key is choosing the right plan and understanding how each setup affects your workflow and costs.
Creating Multiple Stores With Separate Accounts
Most merchants on the Basic, Shopify or Advanced plans can only have one store per account. To add another store, you must sign up for a new Shopify plan using the same email address. Shopify allows you to use the same email across multiple accounts, but you need to log in separately for each store. Each store has its own monthly subscription fee, themes, apps and inventory. If you have two stores on the Basic plan, you’ll pay $39 per store—$78/month, plus any additional app or theme costs.
Managing these separate logins becomes easier with antidetect browsers that create isolated profiles for each store.
Creating Multiple Stores With Shopify Plus
For high‑volume merchants, Shopify Plus (starting around $2,300/month) allows you to manage up to ten stores within one account. Each additional store beyond the first incurs an extra fee (about $250/store). This option is useful for enterprise brands that operate several storefronts for different regions or product lines and need centralised user management.
Benefits of Running Multiple Shopify Stores
Why not just run one store with multiple collections? There are several advantages to creating separate Shopify shops:
International Expansion: Running distinct stores for each country lets you localise language, currency and design, ensuring your sites reflect regional habits and cultural differences. For example, a shoe company could design a store for India with prices in rupees and a store for the UK with pounds. Using residential proxies for each region ensures authentic local testing.
Targeted Promotions: If you want to launch seasonal campaigns or deep discounts for clearance items, a separate outlet store prevents devaluing your main brand. You can test new products, run flash sales or market to different price tiers without confusing core customers.
Diversified Niches: When your brand sells unrelated products (e.g., athletic gear and home décor), separate stores help focus each site’s branding and marketing. Customers see only relevant items, leading to higher conversion rates.
Better SEO and Branding: Distinct domains allow each store to build its own search engine footprint and reputation. You can optimise keywords and site architecture for specific niches instead of diluting your focus across one large store.
Challenges of Managing Multiple Shopify Stores
Operating several Shopify stores isn’t without hurdles. According to LitExtension’s guide, you must juggle separate orders, inventory and product data. This creates potential complications:
- Order Management: Fulfilling orders and processing returns across stores can become messy.
- Inventory Syncing: If you sell the same product on multiple sites, you must sync stock levels to avoid overselling.
- Product Updates: Adding new products or collections across stores requires duplicate work.
- System Integration: Integrating with ERP, POS or marketing systems for each store takes time and may require specialised apps.
Tips for Efficient Multi‑Store Management
Optimise Each Site Separately
Different stores serve different audiences, so customise themes, product assortments and marketing messages accordingly. Use A/B testing to determine the best designs and offers for each market.
Centralise Order Fulfilment
Consider using an integration platform or order management system (OMS) that syncs orders from all stores into one dashboard. Look for tools that automate inventory distribution, handle returns and support multiple fulfilment locations.
Adopt a Product Information Management (PIM) System
A PIM centralises product data across stores, making it easier to update descriptions, pricing and variants. This prevents inconsistencies and reduces errors.
Real‑Time Inventory Updates
Real‑time inventory tracking helps prevent overselling and customer dissatisfaction. Choose inventory tools that synchronise stock levels across all shops.
Analyse Each Store’s Data
Use analytics tools to study conversion rates, average order value and audience demographics. This data helps you tailor marketing campaigns and identify top‑performing products for each niche.
Best Apps for Multi‑Store Management
- LitCommerce: A multichannel selling tool that syncs listings, inventory and orders across multiple stores and marketplaces. It offers detailed sales reports and integrates with over 20 marketplaces, with a free plan available.
- Extensiv Order Management: Automates order routing, inventory synchronisation and stock reordering across stores, warehouses and 3PLs.
- nChannel, Skubana, Veeqo: Other robust tools for centralised inventory and order management.
Security and Account Management
Running multiple Shopify stores means juggling multiple admin logins. To avoid security risks and maintain separation between brands, use Multilogin. Multilogin lets you create isolated browser profiles with unique fingerprints, cookies and proxy settings. You can log into each Shopify admin panel simultaneously without cross‑contamination. This simplifies managing several stores from one device while safeguarding against session leaks or accidental account mixing.
Our AI-powered Quick Actions help streamline repetitive tasks across multiple stores, while pre-farmed cookies ensure each profile appears established and legitimate.
Ready to experience stealth like never before? Get Control With Multilogin
Frequently Asked Questions About Managing Shopify Multiple Stores
There is no limit to the number of stores associated with a single email address. However, each store requires its own subscription plan. Managing multiple stores is easier with multi-account management tools.
No, but Shopify Plus allows up to ten stores under one account. For basic plans, you must create separate accounts for each additional store.
Each Shopify store operates independently. You must configure payment gateways, tax settings and shipping for every store separately. Consider using multiple PayPal accounts for different stores.
Out of the box, Shopify stores do not share inventory. You’ll need third‑party apps or a custom integration to sync stock across stores.
No, separate domains can improve SEO by allowing each store to target specific keywords. However, avoid duplicate content and ensure each site offers unique value.
Conclusion
Running multiple Shopify stores in 2025 can unlock new markets, test products and tailor experiences to different customer segments. The approach you choose depends on your budget and scale: separate accounts are straightforward but require multiple subscriptions, while Shopify Plus centralises management for a higher fee.
Weigh the benefits against challenges like order fulfilment and inventory sync. With proper tools—especially a PIM, OMS and Multilogin’s antidetect browser—you can streamline multi‑store operations and focus on growth rather than administrative headaches.
For those also managing Amazon stores, eBay accounts, or other e-commerce platforms, Multilogin provides unified management across all platforms.
