It’s the nightmare of every Amazon or eBay merchant: the dreaded email that reads: “Your account has been suspended.”
Just like that, your revenue stream vanishes. No storefront. No sales. And in most cases—no clear reason.
If you’ve ever asked yourself “My e-commerce seller account has been suspended, how long will it last?” or “Why was my Amazon seller account suspended for no reason?”, you’re not alone.
This article explores the top reasons why seller accounts get suspended, how to avoid being flagged, and what tools like Multilogin can do to protect your business and prevent future bans.
Top Reasons E-commerce Seller Accounts Get Suspended
1. Invalid or Missing Product Information
The number one reason many sellers lose their accounts? Bad listing data.
Whether you sell on Amazon Seller Central, Etsy, Walmart, or eBay, your product listings must follow strict rules—especially when it comes to:
GTINs like UPC, EAN, ISBN, or JAN
Accurate product descriptions
Authentic brand attribution
If you’ve tried to “save time” by copying a competitor’s listing or generating your own product identifiers, Amazon’s bots will catch it. Amazon cross-checks your UPCs with the GS1 database. If yours aren’t legit—you’ll be flagged.
Tip: If you’ve used a 3rd-party code generator or bought fake UPCs, fix that immediately.
2. Invalid or Duplicate Account Information
Each e-commerce account must be 100% unique. Using the same business name, payment details, or tax info across multiple accounts? That’s a quick way to get all of them suspended.
Even things like:
Duplicate phone numbers or email addresses
The same IP address
Similar logos, branding, or store names
…can trigger a ban without warning.
Read More: How to Run Multiple Amazon Accounts Without Getting Banned
3. Incentivizing Reviews (Even Subtly)
Once upon a time, it was common to offer a freebie or refund in exchange for a glowing 5-star review. Today, that tactic is a ban magnet.
In fact, in 2021, Amazon suspended over 500,000 Chinese sellers for review manipulation.
Even if you don’t explicitly ask for a positive review, any “thank you” gift or discount code attached to a review request can put your account at risk.
Do this instead: Ask for honest feedback. Reward all reviews—not just the good ones.
4. Running Multiple Accounts Without Isolation
You may be operating multiple stores for different product lines, testing regional pricing, or managing clients as an agency. That’s totally valid.
But from Amazon’s point of view, if those accounts are:
Logging in from the same IP address
Using the same browser fingerprint
Hosted on the same device
Or even have similar browsing behavior
…they look suspicious.
That’s why you’ll often hear people say: “My Amazon seller account was deactivated for no reason.”
Spoiler: There was a reason—you just didn’t see it.
Get around this: Use Multilogin to create isolated browser profiles that behave like completely different devices.
5. Creating a New Account After Suspension
Let’s say your main Amazon store gets banned. The natural reaction? Open another account with a new email.
Bad idea.
If you reuse:
The same Wi-Fi network
Device
Browser
Payment method
…you’ll be linked instantly. And your new account? Gone.
The Amazon algorithm is aggressive when it comes to detecting repeat offenders. If you’re managing multiple clients or need a fresh account post-suspension, you need a clean slate—not just a new email.
See: What is Browser Fingerprinting and How Does It Work?
How Long Will My E-commerce Seller Account Suspension Last?
If your e-commerce seller account has been suspended, the length of the suspension depends on:
| Suspension Type | Duration | Fix Method |
|---|---|---|
| Minor policy violation | 7–14 days | Appeal with Plan of Action |
| Duplicate accounts | Permanent (often) | Requires full browser isolation setup |
| Review manipulation | 30 days to permaban | Strong reinstatement appeal |
| Reused account details | Indefinite | New account in clean environment |
| Product data violation | 14–30 days | Fix listing + appeal |
What went wrong
What you’ve fixed
Why it won’t happen again
Still, most appeals are rejected, especially if they’re linked to multi-account detection.
How to Run Multiple Accounts on e-commerce Platforms
Now, the above is all very well if the e-commerce giants are catching those engaged in fraudulent or duplicitous activity, but as many of us know, often there’s a ‘single point of origin’ for multiple accounts for good reasons. Perhaps you’re an agency handling multiple – even hundreds – of client accounts, or you’re the owner of multiple businesses selling in multiple niches.
The ways that third-party platforms detect your use of multiple accounts through detecting inconsistencies in your ‘browser fingerprint’, as our supplementary article explains, are meticulous. It can be something as obvious as sharing an IP between two accounts, or it could be red flags in your browsing history (or lack thereof), or something as tiny as improbable hardware settings for your supposed device.
This is where Multilogin comes in. Our anti-detect software allows you to run hundreds or even thousands of accounts through separate virtual browser profiles. Each browser profile appears as a unique and completely native device to third parties, meaning that your accounts do not leak between each other.
How Multilogin Helps You Avoid Suspensions (and Sleep Better)
Here’s the deal: Amazon, Walmart, and eBay use browser fingerprinting, IP tracking, WebRTC, and other signals to detect multiple accounts.
Multilogin makes each of your accounts appear 100% independent by:
✅ Assigning a unique browser fingerprint
✅ Letting you control cookies, geolocation, canvas data, fonts, etc.
✅ Supporting proxy integration for distinct IPs
✅ Creating virtual browser containers that mimic real devices
That means you can:
Run dozens of stores safely
Manage client accounts at scale
Keep your agency operations compliant
Prevent account linkages post-ban
Multilogin is used by 2,500+ e-commerce professionals, digital marketers, and affiliate managers daily.
Ready to Safeguard Your E-commerce Accounts?
Protect your seller accounts before it’s too late. Try Multilogin for just €1.99.
Frequently Asked Questions About E-Commerce Seller Account Has Been Suspended
Why was my e-commerce seller account suspended without warning?
Most e-commerce platforms—like Amazon, eBay, and Etsy—use automated systems to detect violations. If you were suspended without a prior strike, it’s likely due to:
Duplicate account info (IP, device, cookies)
Suspicious product listings (copied or incomplete)
Review manipulation
Even if you didn’t knowingly break the rules, the system doesn’t wait for intent—it flags behavior.
How long does an e-commerce seller account suspension last?
There’s no one-size-fits-all answer. Suspension duration depends on:
The severity of the violation
The platform’s policies
Whether you successfully submit an appeal or Plan of Action
For Amazon:
Minor infractions = 7–14 days
Serious violations = 30 days to permanent
Repeated offenses or linked accounts = indefinite
Can I open a new seller account after being suspended?
Technically, yes. But realistically? Not without precautions.
If you reuse any old details—name, IP, device, billing info, or browser fingerprint—you’ll likely be flagged and suspended again. To create a safe new environment, you need:
A new IP (via proxy)
A new fingerprint (via anti-detect browser like Multilogin)
No shared cookies or cached data
What counts as review manipulation or incentivization?
Any attempt to sway public feedback in your favor can be flagged as manipulation. This includes:
Offering gifts or discounts for reviews
Asking customers only for positive reviews
Review swaps between sellers
To avoid suspension, requests should be neutral and not promise anything in return.
Can I manage multiple e-commerce seller accounts without getting banned?
Yes—but only if you isolate each account. That means:
No shared browser or device environment
Unique IP address for every account
Separate cookies, cache, and session data
Using a tool like Multilogin helps you run multiple accounts in parallel without any data leaks or platform violations.
Final Thoughts: Don’t Let a Suspension End Your Business
Getting your e-commerce seller account suspended—especially on Amazon—is more than an inconvenience. It’s a revenue-killer. Whether it was for invalid product info, duplicate account details, or running multiple accounts without isolation, the reality is this:
👉 Appeals don’t always work. Prevention is your best defense.
And if your Amazon seller account has been suspended, starting over with the same setup will only get you banned again. You need a way to separate your accounts and protect your identity from platform detection systems.
That’s exactly what Multilogin does.
With Multilogin, you can:
Run multiple e-commerce seller accounts safely
Isolate browser fingerprints and cookies
Use different IPs via proxy integration
Avoid suspension triggers before they happen
Thousands of e-commerce sellers and agencies already use it to stay compliant while scaling across platforms.
